It's slightly unbelievable. But a new study shows that custom emails can help people stop smoking. Read the whole story
Revenue from the Salesforce Marketing Cloud experienced the largest surcharge this financial quarter, growing 56% to $289 million. Read the whole story
Associations may be overdoing email at the expense of social media, a Bob & David James survey suggests. Read the whole story
FreshAddress is offering the Email Creative Archive, a free collection of over 1 million campaign emails. Read the whole story
The biggest challenge is that 80% of small businesses in the United States don't fully use digital tools to further growth. Yet many have … Read the whole story
Let's stop pestering our consumers with overly aggressive and uninformed retargeting urged Shruti Khatoud, Senior Search Marketing Manager, Macys.com. Personalization is the keyword for … Read the whole story
Email marketing is rarely mentioned alongside the term Gen Z, and that should alarm. The industry needs to get interactive and useful. Plain text … Read the whole story
With all the buzz about artificial intelligence, email marketers need to have a plan for adding AI tools to their marketing mix. For most … Read the whole story