B2B marketers need omnichannel capability to survive in today's complex selling environment, a study shows. That includes email. Read the whole story
Email subject lines containing emojis have a higher read rate than text-only messages, according to a study released Tuesday by Return Path, but selecting … Read the whole story
MailChimp launched Instagram Ad Campaigns on Monday, adding another marketing channel to its repertoire. The company already offers Facebook support. Read the whole story
Sonasoft offers a new tool for protecting companies against ransomware like WannaCry and other cyber threats. Read the whole story
Google has transformed search engine advertising and marketing, but few might have anticipated the move to use machine learning as the core technology to … Read the whole story
Brands can't let themselves get out of sync with customers' actual experiences lest the market start to turn its proverbial back on them. Read the whole story