Most marketers concentrate on channel measurement. But is that as far as they can go? Read the whole story
Yahoo is experimenting with a new email design to help manage inbox overload. Read the whole story
As in other areas of B2B, manufacturers rely most on email newsletters to deliver content. Read the whole story
General Data Protection Regulation (GDPR) enforcement will begin one year from Thursday, yet a quarter of companies polled by Guidance Software say they won't … Read the whole story
Yet another comparison between the darling of the marketing team and email shows that the inbox beats the timeline every time. Read the whole story