A study from Episerver shows that consumers will not share data in return for more relevant offers. But other surveys show they do want personalization -- especially by email. Read the whole story
In yet another hack, Orbitz says data on 880,000 consumers was exposed in an attack on an old site. Read the whole story
Question-and-answer site Quora has expanded its advertising platform with List Match Audiences, a new advertising feature that helps marketers target Quora users via their … Read the whole story
Almost 90% of all companies endured email fraud attempts in fourth-quarter 2017. And almost 80% expect to see one in the next 12 months, … Read the whole story
A new way to authenticate an unlimited number of email services has been debuted by Valimail. Read the whole story
News that Cambridge Analytica obtained data about 50 million Facebook users has reportedly prompted the FTC to investigate whether the social networking service violated … Read the whole story
While Facebook is inside Cambridge Analytica's London offices, the regulator is still waiting for a writ. Read the whole story
Progressive Democrats who installed the Vote With Me app preferred SMS communications. Read the whole story
Millennials are less brand loyal than preceding generations. A recent Daymon Worldwide global study showed that only 29% of millennials usually buy the same … Read the whole story