Email remains the "go-to channel" in B2B. Of 160 executives, 81% say it is best at converting leads late in the funnel. Search comes in second, cited by 56% Read the whole story
A new Return Path survey provides some takeaways about email marketing. One is that it doesn't pay to buy outside email lists. Read the whole story
The UK's Information Commissioner's Officer has imposed a GBP77,000 fine on British Telecommunications for sending emails without consent. Read the whole story
Salespeople can access data and manage email contacts with the new Affinity App 2.0. Read the whole story
Stensul plans to build its team and accelerate its services with the money raised in a funding round. Read the whole story
AT&T and Verizon on Tuesday pledged to stop providing phone location data from cellular phone owners to data brokers following a leak of real-time … Read the whole story
Generation X are viewed by many as the hard-to- reach generation, defined more by the millennial and baby boomer brackets they sit outside of, … Read the whole story