It's easy for retailers to drive shoppers away. Here are some no-no's. Read the whole story
Authorities in several nations fear that GDPR rules will hamper financial investigations, Reuters states. Read the whole story
Almost three-fourths of email marketers rate their ROI as good or excellent. But few are using AI. Read the whole story
The DMA needs help with its own privacy program. It selected OneTrust to automate its processes. Read the whole story
The CTA report says that "among new, emerging tech categories, smart speakers including the Amazon Echo and Google Home have nearly tripled. Read the whole story
Personalization in email is not as hard as it might seem. Even if you aren't doing it yet and don't have a ton of … Read the whole story
GDPR is a game changer for email marketers, whose databases are shrinking when re-permissioning efforts are resulting in smaller databases. Read the whole story
Brands and marketers should use authentic images for their campaigns and move away from stock imagery. Read the whole story