Email effectiveness has risen by 31% in general -- and 35% on weekends, according to a study by BrightTALK. Read the whole story
The exposure includes 340 million records on 230 million consumers and 110 million businesses. The data reportedly is no longer available, and there is … Read the whole story
SmartSurveys allows brands to send email surveys based on web behavior, Evergage says. Read the whole story
NeverBounce is set to add dozens of API integrations on top of the 15 that are already in place. Read the whole story
A new product group from Micro Focus is designed to help firms protect their data and comply with GDPR. Read the whole story
Creating a data powerhouse that supports online advertising and protects consumer privacy seems a little more challenging these days with several government data initiatives … Read the whole story