Email Insider
Valimail's Seth Blank hopes to pull in more top brands and email providers. Yahoo Mail is now testing the new standard. Read the whole story
Nielsen finds that most firms change their budgets at least a couple of times a year, and that media-mix models help. Read the whole story
MailChimp will help the LPGA serve email newsletters and promotions. Read the whole story
The Trump administration wants the Supreme Court to vacate a deal that allows Google to settle a class-action privacy lawsuit by donating $5.3 million … Read the whole story
Verification and multiple hygiene tools help bolster deliverability, The Relevancy Group claims. Read the whole story
- COMMENTARY
One question I habitually ask our clients is, "What metrics do you use to measure and improve your email marketing performance?" The answers vary, … Read the whole story
COMMENTARYThanks to a good friend who develops high-speed trading systems for Wall Street, I was a little ahead of the curve on the implications … Read the whole story
