The back-to-school season is so important that it has its own acronym: B2S. Here are some insights on the role of email. Read the whole story
Federal agencies are rapidly deploying DMARC -- and they far outpace the private sector, Agari reports. Read the whole story
The firm says it protects the identities that had flaws on its web site, and that the problem has been fixed. Read the whole story
New Engen's performance platform is being used by 1-800 Flowers and several other brands. Read the whole story
"We disagreed with the ruling in Europe and would have concerns about this principle being exported to other jurisdictions," Google told the NTIA. Read the whole story
"Brands that adopt personalized mobile messaging will see powerful results, delivering nearly 100% open rates and upwards of 30% click-through rates," said Attentive CEO … Read the whole story