Email lists with 5,000 addresses generate lower conversion rates than those with 50,000 or more. Read the whole story
But email is the easiest technology to implement, Ascend2 reports. Read the whole story
Epsilon will continue to support Dunkin's loyalty program, adding new capabilities. Read the whole story
A Salesforce patent filing clams that the technology includes a system that stores a blockchain. Read the whole story
The roles are reversed -- Marketo started serving Yesler in 2012. Now it will receive marketing support from the agency. Read the whole story
As Facebook's Portal and Portal+ smart displays hit store shelves this week, the social giant is clearly worried that privacy concerns will scare away … Read the whole story
Tennessee Republican Marsha Blackburn, who spearheaded the House's repeal last year of the Obama-era broadband privacy regulations, has been elected to the U.S. Senate. Read the whole story