National Coffee Day outperformed all other events in Q3 with a CTO of 23.9%, while Black Friday in July did better than National Dog Day, Yes Marketing reports. Read the whole story
Email is rated as one of least difficult applications in pursuing a hyper-personalization strategy, Ascend2 reports. Read the whole story
The integration will enable small businesses to send cart abandonment emails and other segmented messages. Read the whole story
Emily Randall, interactive digital media, Chick-fil-A, says her team has rallied around this: When you know someone's story, you can care for them personally. Read the whole story
Zillow's Tara Clark asks her panelists how much autonomy do you have to buy vs. build? What can be built isn't always what should … Read the whole story
Fender's Brian Schmidt talks about program enhancements that can have material impacts to your business that (hopefully) won't require an integration. Read the whole story
From an email with the incorrect date on an upcoming event sent to pass holders to an offer that ended at 12 - midnight … Read the whole story
The black market has become the latest place to buy Amazon wholesale accounts. Read the whole story
The year ahead will be an awakening, says the report, after the reckoning of 2018, a time for fashion companies to look at opportunities … Read the whole story