Want to get out targeted emails and other forms of content? Deploy ABM tools, MarTech Today advises. Read the whole story
The European Commission said such legislation would "strengthen the protection of our citizens when their data is transferred abroad." Read the whole story
Ad spending by U.S. retailers declined 4% in the lead-up to the 2018 holiday shopping season, according to estimates released this week by Standard … Read the whole story
When a visitor provides their email address, they are assigned a prospect score and sent communications in the most appropriate channel. Read the whole story
The emails urge potential victims to update their Netflix accounts, the FTC says. Read the whole story
U.S. retailers spent less on some advertising before the holidays, but Mastercard SpendingPulse estimates consumers online spent 19.1% more from Thanksgiving through Christmas. Read the whole story
Microsoft's love-hate relationship with advertising could prompt the company to more closely align with -- or acquire -- Verizon's newly renamed Oath business, Verizon … Read the whole story