Look for videos, animation and greater interactivity in emails this year. EmailMonks makes eight design predictions. Read the whole story
Email is the preferred communication medium of 51%. In contrast, only 25% choose social media, SmarterHQ reports. Read the whole story
DigDev allows brands to use the same profiles they apply to email targeting for social media and programmatic display ad placement. Read the whole story
A federal privacy proposal unveiled this week would require companies to obtain consumers' explicit consent before collecting "sensitive" data, including information about people's precise … Read the whole story
Qubit hopes to help brands scale up their personalization efforts and move buyers from their first purchase to the second. Read the whole story
D2C brands' focus on convenience (which just about any digital brand can copy) may make them more vulnerable. Read the whole story