A BounceX study finds that few firms are very confident in their identity-resolution capabilities. Read the whole story
The arrangement between Mmojo and Bombora could help B2b marketers build their email lists, among other things. Read the whole story
Experian has attribution for over 300 million consumers, the company claims. Read the whole story
Kilgore has been tasked with helping Aristotle, a political data and tech company, pursue its expansion strategy. Read the whole story
"Given the dramatic increase in online spending and the fact that intelligence officials continue to warn that online platforms will be used to undermine … Read the whole story
To take the weight off personalization at scale, pick some moments that are really important. At The Farmer's Dog, each package of food has … Read the whole story