The improvements can be attributed to list hygiene and more relevant messaging, says Acoustic in its 2019 Marketing Benchmark Report. Read the whole story
CleverTap advises ecommerce app makers to send incentives via email to disengaged consumers. Read the whole story
Users will have their grammar and spelling corrected as they type. Or they can disable the feature. Read the whole story
Service was still down on Wednesday for some users. The company is working to restore service and data. Read the whole story
Overall, consumers across all generations prefer to see personalized content on Google, Amazon, and Facebook, as well as in emails, a report finds. Read the whole story
Among marketers surveyed, 32% said they would invest in data, analytics and technology, 16% in digital, 10% in paid media, 10% in search, 9% … Read the whole story