Email marketing is the second most-used lead-generation tactic, second only to social media, Ascend2 reports. Read the whole story
But marketers say they are being negatively affected by privacy legislation, Dianomi reports. Read the whole story
SparkPost has added data and new typo detection capabilities in an effort to eliminate bad addresses. Read the whole story
The partnership allows SocketLabs to market its software on a global scale, the company says. Read the whole story
Airship will enhance its customer engagement platform with testing tools, the company says. Read the whole story
Digital ad fraud for mobile and in-app advertising will cost advertisers up to $42 billion this year, and a total loss from fraud will … Read the whole story
The platform will cull its content from more than 24,000 articles from its portfolio of parenting sites. Mom.com plans to add hundreds of new … Read the whole story
Google Maps should contribute about $1.6 billion in 2020, with Discover -- the new name for the Google Feed -- at $2 billion, and … Read the whole story