Most firms are not yet focusing on customer success, and those that are face impediments, Strikedeck reports. Read the whole story
After customer satisfaction, the next most important metrics are awareness and ROI, according to academic researchers. Read the whole story
Fileless attacks disguise their malicious intent, which is to deliver malware, Trend Micro reports. Read the whole story
Smart Decision serves the LED lighting and CBD markets, both B2B and B2C. Read the whole story
Influenster's "product obsessed" community attracted Bazaarvoice. Its six million community members share their experiences with products and brands -- generating more than 38 million … Read the whole story
A study has found that direct-to-consumer brand advertisers have higher click-through and conversion rates on mobile inventory than on desktop inventory. Read the whole story