Many shoppers say ads are relevant. Among channels, email ranks fifth in effectiveness, RevJet reports. Read the whole story
Braze has also expanded its partnership with Snowflake to provide a unified view of the customer, the company says. Read the whole story
Firms use email signatures for branding, promotion, lead generation and traffic building, Newoldstamp reports. Read the whole story
Total Mobile Ad ID links hashed email identities with digital drives, the company says. Read the whole story
"Even if not traditionally thought of as a matter of public safety, one of the best things the FCC can do in regard to … Read the whole story
As younger, more multiethnic demographic groups expand their spending power, brand messaging needs to be more inclusive. Read the whole story