Email helps get shoppers to digital storefronts on Black Friday. But deals were spread out over two months for some brands, Akamai reports. Read the whole story
Authenticity is the biggest driver of engagement, followed by personalization, Gatepoint Research reports. Read the whole story
Most areas saw first-time buyers decline vs. 2019. Jewelry had the most second-time purchasers, Bluecore reports. Read the whole story
The upgraded opt-in file includes 432,871 records, the company says, with contact information including business name, website, revenue, phone, employee size, Zip Code and … Read the whole story
New Mexico's top law enforcement official has appealed a trial judge's dismissal of a lawsuit claiming the company violated students' privacy rights with its … Read the whole story
Chester Bullock, Director of Technology at RentPath and a longtime email marketing maven, explains how the next normal will be about long-ball brand building. … Read the whole story