Expect more online streaming, shopping and banking, and less attendance in exercise classes, educational courses and religious services, Qualtrics XM reports. Read the whole story
The deal will close later this year, and Zipwhip will become part of Twilio's Messaging Business unit. Read the whole story
Marketing automation platform Klaviyo plans to add 500 employees and invest in product development and sales. Read the whole story
Most Twitter enthusiasts are comfortable sharing data if it leads to a better ad experience, Integral Ad Science reports. Read the whole story
The most important KPIs, or key performance indicators, used by advertisers to assess the value and effectiveness of their advertising and media aren't necessarily … Read the whole story
During Hall's more than 12 years at Microsoft, the company has won 11 Lions. She is probably one of the humblest ad execs you'll … Read the whole story
At Google's virtual I/O conference today, the company announced new features and updates based on Multitask Unified Model, Google's latest AI milestone, which has … Read the whole story