In general, personalized creative outpulls non-personalized creative by 84%, AKI Technologies reports. Read the whole story
The purchase comes as SparkPost is in the process of being acquired by MessageBird. Read the whole story
And most shoppers want to control access to their personal information, Invisibly reports. Read the whole story
"Behavioral advertising generates profits by turning people into products and their activity into assets," the bill states. Read the whole story
Apple is touting the iPhone as privacy-friendly in a new ad that takes direct aim at online tracking. Read the whole story
Every aspect of how people work, live, shop and relax has been changed due to COVID-19, and some of these trends are here to … Read the whole story