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But over half of marketers expect to use cookies as identifiers in two years, and slightly less expect to use email, a study by MMA Global and Boston Consulting Group … Read the whole story
Martech is the top area for involving the procurement department, and creative services is less so, the CMO Council and KPMG report. Read the whole story
Polewarczyk joins PathFactory from Forrester, where she led B2B content research. Read the whole story
"All the attributes that have traditionally made direct marketing powerful - data, accountability, measurability - really apply, or should apply, to all marketing today," … Read the whole story
California's privacy regulator has proposed new rules that appear to broaden residents' ability to control how their data is shared. Read the whole story
COMMENTARYCybersecurity company Surfshark on Tuesday released findings compiled from 18-years of data that suggests the U.S. is the most data breached country. Read the whole story
