Email takes first place among channels in the Alcohol and Tobacco and Direct Selling categories, Salesforce reports. Read the whole story
The policy, which is driven by security concerns, affects personal accounts that have not been used or signed into for at least two years. Read the whole story
The chief marketing application is behavioral segmentation, Sprout Social reports. Read the whole story
Connon will lead sales, marketing and customer experience activities at the firm, which has a focus on B2B intent data. Read the whole story
The updates include testing of "promotional ads" to make it easier for consumers to discover, manage and apply digital promotions to their online purchases … Read the whole story
Microsoft shared data on engagement increases since the launch of its chat feature on Bing search and its Edge browser, demonstrating a change in … Read the whole story
"Uses of biometric information or biometric information technology can pose significant risks to consumers," the FTC said in a policy statement adopted Thursday. Read the whole story