Insights and analytics are the top demand-generation challenge, Anteriad reports. Read the whole story
The new mailstream tracking program can help marketers maintain data security, the company says. Read the whole story
Jeff Lundal has worked at firms including Oracle and Experian Marketing. Read the whole story
Google says the research is inaccurate. The report says some advertisers have asked for refunds. Read the whole story
Buyer's remorse is fairly common among shoppers, especially when they are confronted with deals too good to pass up. To better understand this phenomenon, … Read the whole story
The FTC's amended complaint "includes misleading allegations, that intentionally conflate separate and distinct services offered," Kochava says in a new filing. Read the whole story
After ongoing rollouts of its verified subscription offering in select countries across the world, Meta has announced that it is expanding Meta Verified to … Read the whole story