Digital marketing is less likely than print and tv to suffer from Brexit marketing cutbacks, so work out email's ROI so you can remind the board what a good job … Read the whole story
As the UK reels from voting results, cybercriminals are taking advantage of the fear and frustrations of many with a new phishing scam targeting … Read the whole story
Salesforce recently made Pardot Engagement Studio, an upgrade to its B2B marketing automation service, generally available to marketers. Read the whole story
A decade of email marketing data shows the email channel is the fastest growing of any other channel in the marketing mix. Ahead of … Read the whole story
"I know dynamic marketing is the right direction, but do we have the systems in place to do this?" My client, a brand-side marketing … Read the whole story