It's their favourite medium to interact with brands, and given the challenges of ad blocking, fraud, viewability and brand safety, it's easy to see why email trumps display every time. Read the whole story
Retailers aren't keeping their newly acquired customers. How can marketers plug losses while capitalizing on newly engaged customers? What lessons do Black Friday and … Read the whole story
Consumer holiday shopping trends revealed this week point to an increase in purchases through mobile channels, specifically smartphones. Mobile devices -- smartphones and tablets … Read the whole story