So bounces and unsubscribes are up, but those who remain are shopping more and spending more. What's not to like? Read the whole story
Nearly one in three emails during the 2016 holiday season contained a promotional offer of some kind, according to new research released Monday by … Read the whole story
Short copy limited to what is necessary is the key element of minimalist email design. It works on the principle of white space that … Read the whole story
We are all connected - whether connected means you have panic attacks if you leave home without your mobile phone, or you feel empty … Read the whole story
Emails that close with a variation of "thank you" have a jump in response rates when compared to alternative email endings, according to a … Read the whole story