by Tyler Loechner
Santa Monica-based marketing agency Mercury Media this week announced that it has acquired iMarketing, a full service digital agency. According to the release, the acquisition creates "the largest independent online and offline performance marketing agency in the country." This acquisition will almost certainly have an impact on the company's Marlborough, Mass. office. Read the whole story »
by Mark Walsh
As initially reported in OnlineMediaDaily on January 8, former Yahoo and Thrillist executive Adam Chandler has joined Boston-based mobile ad network Jumptap as senior vice president for sales, overseeing brand sales and reporting to COO Frank Weishaupt. He will be based in Jumptap's New York office. Chandler most recently served as executive-in-residence at venture capital firm Lerer Ventures. Previously, he spent eight years at Yahoo in various positions, including leading the company's U.S. Hispanic ad division and managing Yahoo U.S. revenue and advertising display partnerships. Read the whole story »
by Tyler Loechner
Allen & Gerristen this week announced that it has been named the agency of record for Friendly's Ice Cream LLC. The Boston-based ad agency was chosen by the Wilbraham-based restaurant chain to "highlight the brand's legendary ice cream products and family-friendly atmosphere," according to a release. "We are honored to have the opportunity to work with one of New England's most iconic brands," stated Andrew Graff, CEO of Allen & Gerristen. Read the whole story »
by Tyler Loechner
Beverly-based advertising agency Rattle was selected by the Salem, Mass. Peabody Essex Museum (PEM) to lead a campaign, according to a release. Rattle's campaign will be aimed towards tourists to the Boston and North Shore areas. Its mission will be to make people realize that PEM is a "world-class museum," something they currently fail to do, according to the release. Read the whole story »
by Tyler Loechner
PreApps.com, a Boston-based startup, is launching a platform that will allow mobile app developers to generate some buzz for their products before the apps go live. According to the release (which cites 148apps.biz), over 28,000 apps are submitted to Apple a month. With so many apps out there, it's hard for a developer to get noticed. PreApps is set to launch on January 24. iOS and Android apps will be available to preview, rate, and test before they are officially released. According to the release, the purpose of PreApps is to usher in the next generation ... Read the whole story »
by Joe Mandese
Sapient, the parent of SapientNitro, has acquired "cross-channel" marketing analytics firm (m)phasize. The firm, which was founded by long-time marketing analytics vet (IRI, MMA, etc.) Sunil Garga, develops tools to help marketing executives make "optimal budget allocation and planning decisions" based on "what if scenarios" modeling how consumers might behave based on different marketing mixes. The companies said the tools would immediately become available to SapientNitro clients. Read the whole story »
AROUND THE NET
email
Silicon Valley venture capitalist John Doerr's email was broken into by a hacker that is known as Guccifer. The technology investor, who was an early backer in both Google and Amazon, had his AOL email account compromised. The hacker sent the website The Smoking Gun a few emails from Doerr's account, as well as a screenshot of Doerr's email address book. Guccifer is also associated with hacking into the accounts of former secretary of state Colin Powell and former secretary of state Hillary Clinton. Read the whole story »