Bay State Blog
Mullen, SapientNitro and Applause were the big winners at the 18th annual MITX Awards for excellence in digital marketing, technology and innovation, held Thursday night in Boston's Seaport District. Of the record 31 awards given out, Mullen scored the largest number, including a best industry marketing award in the Travel, Entertainment & Leisure category, and innovation awards in the Best Use of Mobile and Best Use of Social Media categories. Mediahub/Mullen took the award for Best Performance Marketing Campaign. SapientNitro was the next biggest winner, taking home awards for Best Use of Experiential Marketing and Best Use of Online Vi ...
- Google has launched an online forum allowing European residents to request link removals from search results that contain their name and when content is considered outdated, inappropriate or
irrelevant. The move was made after a recent Court of Justice of the European Union ruling that found certain users can ask search engines to remove results for queries under certain conditions.
- Over half (57%) of advertisers are buying mobile ads via programmatic, with the majority of those mobile buys (35%) coming from agencies. Demand-side platforms (DSPs) account for 26% of all mobile
programmatic ad buys. Trading desks accounted for 19%. That's according to an infographic released by Millennial Media earlier this week.