Thursday, February 13, 2014
Bay State Blog
Sponsoring the Sochi Olympic Games will prove to be a winning move in terms of raising brand awareness and trust, according to a new report by Boston-based Arnold Worldwide. "Both … Read the whole story
- COMMENTARY
A report earlier this month from comScore gave a good snapshot of how millennials use the Internet, their smartphones and social media. Indeed there … Read the whole story
- COMMENTARY
The news, announced this week, of Google and comScore parnering on metrics with validated Campaign Essentials is a major step forward for digital advertising. … Read the whole story
