London Blog
A tiny 3% of CMOs are enthusing over social. Is it because the channel is burning marketing budget but reporting in vague communications terms? Read the whole story
Rupert Murdoch is launching a new, right-wing Web site called Heat Street, led by former British Parliament member Louise Mensch. On Twitter, Mensch described … Read the whole story
- COMMENTARY
IAB UK research shows that people are actively checking email while watching the television, and a quarter are happy to act on messages and … Read the whole story
Come April 12, Facebook is planning to invite any and all publishers to participate in Instant Articles. The expansion of Instant Articles is also … Read the whole story
- COMMENTARY
While Twitter is going through a tough time, there is much evidence to suggest that the micro-blogging platform has real reason for optimism. Read the whole story
Swrve's new function will allow marketers to pre-define audience segments and send them push notifications quickly. The new functionality will enable companies like broadcasters … Read the whole story
- COMMENTARY
The "problem" of understanding how many people watch Netflix programs and who they are has nearly been solved. Satisfaction -- the core of any … Read the whole story
