London Blog
Ad Block Plus reveals that a 30% cut will get you in. Media companies must be brave -- and ban the blockers and verify the responsible publishers. Read the whole story
Anyone who thought Facebook's mobile app was already ad-heavy, think again. The social giant on Thursday began a broad release of an interactive full-screen … Read the whole story
COMMENTARYAt this week's Programmatic Insider Summit, the exchange between AdBlock Plus and a room full of digital advertising professionals was terse, candid and predictably … Read the whole story
The French holding company crossed the $2 billion annual revenue mark for the first time last year. Havas CEO Yannick Bollore attributed the positive … Read the whole story
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Google's Accelerated Mobile Pages (AMP) officially launched this week. AMP helps news stories load fast in mobile Google search (placing them at the top … Read the whole story
Google is developing software that can determine where someone snapped a photo even if it lacks the GPS identifying data -- adding to a … Read the whole story
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It's Snapchat's first hook-up with a campaign ratings measurement from an outside provider. The Digital Ad Ratings allows Snapchat to deliver mobile reach, frequency, … Read the whole story
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An industry association leader recently told me that the complexity of digital marketing was reaching the breaking point. Advertisers are questioning whether the added … Read the whole story
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Simply liking things is passe now that Facebook can accommodate a larger range of simple emotional reactions. The new reactions feature has gotten some … Read the whole story
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Google launched First Look for publishers, its own flavor of header bidding, not so long ago. It's not a true header-bidding solution because it … Read the whole story
