If you're not sending in the money men, rivals will. Guess who gets the best deal then? That's the best reason to embrace procurement -- even if it sounds like … Read the whole story
Yahoo expected to close the sale of its core assets to Verizon by the end of the first quarter in 2017, but the company … Read the whole story
What's the secret of great storytelling? There's a clue, present in the above title, and a bit more below for a happy ending. Read the whole story
Google's share of U.S. desktop search queries rose 10 basis points (bps) in October and November 2016, compared with the year-ago period -- the … Read the whole story
The online advertising environment, in general, is over-hyped, misused, and produces a net drain in advertising ROI for many brands. Read the whole story
As part of a broader redesign unveiled last week, Snapchat is cracking down on "fake news," click-baiting headlines, and other odious uses of its … Read the whole story
DeepMind, an Alphabet company that Google acquired in 2014, plans to build closer ties with academia in an effort to advance research and usage … Read the whole story
Voice assistants are coming in a big way this year. Last year, 7 million voice-first devices, most notably Amazon Echo and Google Home, hit … Read the whole story
We are living in very uncertain times. Uncertainty is a challenging problem, because the human mind is conditioned for survival. Facing uncertainty, your instinct … Read the whole story
Aiming to automate direct-media buys, PubMatic said it's found a way to eliminate the trade-off between automation and the transparency and guaranteed nature of … Read the whole story