If it's spelt out whom data will be shared with, only 10% of ad partners will get a "yes." Read the whole story
The DMA needs help with its own privacy program. It selected OneTrust to automate its processes. Read the whole story
Rather than opening the floodgates to all cryptocurrency ads, Facebook plans to continue prohibiting ads that promote binary options and initial coin offerings. Read the whole story
A decade after agencies established independent "trading desks" and/or separate programmatic media-buying teams, most agencies have integrated their programmatic and direct media-buying teams -- … Read the whole story
Facebook's grabbing Instagram for $1 billion will go down as one of the biggest steals in tech history. Bloomberg estimates the Facebook unit is … Read the whole story