As we move toward meaningful time-in-view metrics, we may need a maximum as well as a minimum metric. Read the whole story
In what likely is the first in an array of divestitures, WPP this morning announced that it has sold sponsorship marketing database, publisher and … Read the whole story
WPP is in early talks with ecommerce giant Alibaba Group and two other big Chinese companies to sell a 20% stake in WPP China, … Read the whole story
The publisher made $130 million from readers from April 2016-March 2017. That's based off of about $280 million in global revenue the company made … Read the whole story
Facebook is limiting the ability of WhatsApp users to forward messages to other users. Facebook says the change is true to WhatApp's original mission. Read the whole story