Eleven Sports is struggling with distribution and low user numbers. Proof that OTT's appeal is exaggerated? Read the whole story
The programmatic firm partners with digital platforms, including Amazon, Facebook, Google, Instagram and Snapchat, to run campaigns for clients such as Chico's, Mazda, Prudential, … Read the whole story
Image search and the ability to find a preferred "look" could help qualify a potential customer or audience segment before serving an ad. Read the whole story
The refreshed model is designed to help firms move from classical email marketing to the more sophisticated contextual stage, Read the whole story
A big trend: The direct relationship between consumers and brands, driven by direct-to-consumer brands, but increasingly embraced by more traditional brands as well. These … Read the whole story