Digital marketing just needs to be less frustrating -- and the tech giants, more than advertisers, need to get privacy right. Read the whole story
Spark Foundry CEO Chris Boothe will oversee the combined entity. It's the latest move by a holding company to streamline operations by merging agencies. Read the whole story
Despite regulatory talk in the U.S. and Europe, Facebook seems to be ignoring regulator warnings. Read the whole story
New academic research conducted by Northwestern University and Facebook has concluded that the most common methods of online advertising measurement used by advertisers and … Read the whole story
Study finds that while Aldi and Lidl are relatively new to the U.S., they've "built up a surprising customer advocacy in a short time." Read the whole story