Bounty was fined GBP400k for breaking DPA -- imagine what would happen under GDPR. Read the whole story
This deal follows the moves of holding company rivals to up their precision marketing capabilities. Interpublic spent $2 billion to scoop up Acxiom Marketing … Read the whole story
The EU Copyright Directive's Article 13 states that services like YouTube could be held responsible if users upload copyright-protected movies and music, which are … Read the whole story
The Groupe's North America net revenue has been particularly affected by the attrition of major CPG clients, representing around 3% revenue impact on the … Read the whole story
Publicis Groupe is making a big and necessary bet on precision marketing with its deal to buy Epsilon. Read the whole story
Bad content doesn't reflect well on the ads appearing alongside it. In fact, nearly half (49%) of consumers in a recent study said bad … Read the whole story