The latest figures also show that younger audiences are tuning in for full shows, not just clips. Read the whole story
Saatchi & Saatchi London is appointing Sarah Jenkins, ex-chief marketing officer of Grey London, to managing director to set the direction of the agency … Read the whole story
Xaxis is shifting from simply using data to identify and target people to finding the right messages to target them with. Read the whole story
A record-breaking FIFA Women's World Cup is prompting brands to reevaluate women's sports as a second option. Read the whole story
Advertising Week attendees were eager to chime in with their thoughts about the potential crop of up-and-comers. Read the whole story