London Blog
As the tech giant announces it is ending political ad micro-targeting, Adland wonders how Google ever offered it under GDPR in the first place. Read the whole story
Google on Wednesday said it will limit the categories in audience targeting for election ads to age, gender, and general location such as postal … Read the whole story
Brands lose about $235 million annually from unknowingly running ads alongside fake news, and in the upcoming 2020 presidential election $200 million will be … Read the whole story
Marketer respondents with a holding-company model rate themselves as having greater performance gaps versus others across nearly a dozen benchmarks, including global campaign implementation … Read the whole story
A Disney exec blames a coding issue combined with high demand for streaming, log-in problems. The company says the "very small percentage" of users … Read the whole story
Twitter collaborated with PHD Global and OMD EMEA to celebrate the best in class campaigns and innovative use of the messaging platform by brands … Read the whole story
