Engagement is down in countries where likes are hidden as well as visible. Has #ad woken up the public to influencers' intent? Read the whole story
The European Union on Wednesday released a plan to create one market for all EU data that shapes Europe's digital future and helps companies … Read the whole story
Kantar has been testing technical methods, forming direct integration partnerships, and developing analytical models to continue measuring ad effectiveness and audiences. With the removal … Read the whole story
Dentsu Aegis Network has named Michael Epstein CEO of Media Brands and Product for Dentsu Aegis Media, a new role and some new branding … Read the whole story
So-called "long-form" video dominates the share of viewing for all platforms, including mobile, according to an interesting analysis of eMarketer and Brightcove date by … Read the whole story
The highest fine was EUR50 million against Google. But there was also one for EUR90, Privacy Affairs reports. Read the whole story