That is the takeaway from the IPA's Bellwether figures -- a huge reduction now, but budgets will be back within a year. Read the whole story
Kantar has begun re-contacting panelists in its massive TGI media-planning panel to glean explicit insights about how the pandemic is altering consumer attitudes and … Read the whole story
"This change will make it easier for people to understand who the advertiser is behind the ads they see from Google and help them … Read the whole story
Dempster succeeds David Williams who has been chairman and CEO of the company for more than three decades. Williams will remain chairman of Merkle … Read the whole story
In the new role, Billingsley will focus on product development and marketing to identify and develop scalable products and initiatives for clients. He will … Read the whole story
Maserati and Droga5's collaboration first began in November 2019 and Droga's parent company Accenture Interactive has served as the car brand's digital AOR since … Read the whole story