It's the ultimate pyrrhic victory. It's leading in Google searches, but advertisers are blocking COVID-19 stories. Read the whole story
That's part of the reason the Omnicom CEO has established committees on media, advertising and public relations to evaluate future business models for those … Read the whole story
Certain legacy media -- radio, newspapers and magazines -- are seeing increased usage, especially among younger demographics, a new report from Havas Media finds, … Read the whole story
Advertising messages inspired by COVID-19 give viewers "positive feelings," according to a new survey, but nearly an equal number say it doesn't generally change … Read the whole story
Although brands are increasing their spending on data, few believe data improvement affects personalization or ABM, Dun & Bradstreet reports. Email tied for first … Read the whole story
Overall demand for consumer packaged goods has soared 13% since the pandemic began through the week of April 12, with some categories spiking even … Read the whole story