Marketing Daily
Friday, September 15, 2006
  • Super Bowl Is Turning Into Consumer's Ad Game

    Once a venue for big brands to showcase their most elaborate ad efforts, this season's Super Bowl is shaping up as center stage for … Read the whole story

  • Coming Zune: Microsoft Unveils New MP3 Player

    Microsoft is playing up the connected entertainment angle as it unveils its new Zune wireless MP3 player. Users will get to share sample tracks … Read the whole story

  • Jazzy Fast-Food Packages Send Milk Sales Soaring

    Taking a cue from the success of McDonald's, fast-food restaurants are adding playfully packaged milk to the menu and watching sales go through the … Read the whole story

  • Dell, Apple Polish Retail Strategies

    Apple Computer is upgrading its retail stores later this month while Dell plans a new location to help consumers get a feel for the … Read the whole story

  • Verizon Wireless Adds Programming Options

    Verizon Wireless is the latest carrier to add sports programming to its mobile entertainment lineup. Now Fantasy Football players can manage their teams from … Read the whole story

  • Bristol-Myers Squibb Drama Symptomatic of Greater Industry Ills

    A leading healthcare industry analyst says the ouster this week of the Bristol-Myers CEO should be a wake-up call to other drugmakers who are … Read the whole story