[Regulation] The FDA plans hearings today on the labeling of so-called functional foods claiming health benefits, such as Mars' CocoaVia bars. The Center for … Read the whole story
[Regulation] Marketers defended themselves yesterday from the latest salvo fired by the American Academy of Pediatrics, which called on its members to lobby the … Read the whole story
[Strategy] Clear pricing is back in vogue, but promising low, fair and fixed prices carries potential dangers, warns a consultant who specializes in pricing … Read the whole story
[HBA] Burt's Bees has blossomed from its hippie-like origins to a $100 million-plus brand with 16 new products planned for next year. Read the whole story
[Restaurants] Southeastern burger chain Krystal built its marketing strategy around Krystal Lovers--folks who just can't get enough of its offerings. Now it's building an … Read the whole story
[Financial Services] Despite initial predictions of a price war, Bank of America's plan to roll out its free online equity trading has not drawn … Read the whole story