Marketing Daily
Thursday, December 7, 2006
  • Wide-Screen, HDTV Fuel Home Party Trend

    [Consumer Trends] More than half of all Americans say they are staying home more than they did two years ago to enjoy high-tech entertainment. … Read the whole story

  • Microsoft Predicts Zune Sales Will Hit 1 Million By June

    [Electronics] Microsoft yesterday said sales of its Zune portable music player are on track, and it expects to sell 1 million of the devices … Read the whole story

  • Coty Signs Gwen Stefani To Develop Fragrance Line

    [Beauty] Coty announced a deal yesterday with Grammy-winning recording artist Gwen Stefani to develop and market a line of fragrances for her fashion and … Read the whole story

  • PBS Heads Into Coffee Business With PBS Blend

    [Co-Branding] The Public Broadcasting Service is partnering with Green Mountain Coffee Roasters to produce PBS Blend. It plans other such forays into food, beverage … Read the whole story

  • Nielsen In-Store Will Measure Retail Media

    [Retail] VNU and the In-Store Marketing Institute announced yesterday that they will form Nielsen In-Store, designed to measure how customers react to point-of-purchase media, … Read the whole story