Marketing Daily
Friday, December 8, 2006
  • Wal-Mart Dumps DraftFCB; $580 Million Review Reopened

    In a stunning reversal of fortune, the likes of which has never been seen in advertising, mega-retailer Wal-Mart yesterday rescinded its recently awarded $580 … Read the whole story

  • 'Priceless' Ruling: MasterCard Keeps World Cup Sponsorship

    [Legal] MasterCard International retained sponsorship rights to World Cup soccer after a judge in a scathing 125-page ruling ordered FIFA to drop a $195 … Read the whole story

  • M&M World Opens In Times Square Chocolate District

    [Food] New York has a new chocolate district as the 25,000-square-foot M&M; World opened yesterday in Times Square right across the street from a … Read the whole story

  • Audi Sales Strong While Parent VW Struggles

    [Automotive] Audi posted its best November ever while parent Volkswagen faces a challenge rebuilding its domestic brand, analysts say. Read the whole story

  • Coca-Cola's President/COO Appointment Could Miff Minnick

    [Beverages] Coca-Cola yesterday named its international chief Muhtar Kent president/COO, filling a slot vacant since 2004. Industry insiders speculated on how marketing and innovation … Read the whole story

  • GM Leader Offers Optimistic Take on Next Year

    [Automotive] Mark LaNeve, GM's chief of North American sales, service and marketing, said three new mid-sized models should make the company a better competitor … Read the whole story