[Beauty] L'Oreal's Maybelline will extend its Garnier brand into skin care with the U.S. launch of a 15-product Garnier Nutritioniste line scheduled to hit … Read the whole story

[Telecom] "Don't call it a phone" Helio is building its marketing on the proposition that it offers unique social networking capabilities. Its Buddy Beacon … Read the whole story

It's tempting to fall into the trap of doing the same old reliable thing when using econometric models to evaluate ROI.In this second installment … Read the whole story

[Automotive] At an unveiling of its new Saturn Astra last week, GM Chairman and CEO G. Richard Wagoner vowed to focus less on deals … Read the whole story

[Beverages] Sales of red wines surged in the month following news that a substance in red wine extended the life and improved the health … Read the whole story

[Restaurants] NYC's trans-fats ban passed last week includes a less-publicized provision that fast-food restaurants post calorie counts for foods on menu boards or near … Read the whole story

MediaPost, publisher of MediaDailyNews, Online Media Daily, Marketing Daily, MEDIA and OMMA magazine, as well as an array of vertical newsletters covering advertising, media … Read the whole story