[Apparel] As professional sports seeks to woo more female fans, team-related apparel colors and styles have exploded. Women reportedly spend $100 million on NBA apparel alone. ...Read the whole story

[Packaged Goods] The Clearblue Easy brand is putting a sci-fi spin on home pregnancy testing with an unusual ad breaking next week in the U.S. that boosted sales 74% for a new digital test in the U.K. ...Read the whole story

[Telecom] NBC Universal struck an exclusive deal that brings classic sketches from the long-running comedy "Saturday Night Live" to Cingular mobile phones. The deal includes mobile-only "SNL" shorts. ...Read the whole story

[Law] Redux Beverages was thwarted in its bid to snag a federal trademark for its energy drink Cocaine when Ohio law students filed an objection as part of a class project. ...Read the whole story