Marketing Daily
Thursday, December 28, 2006
  • P&G Expands Into Self-Testing With Medical Joint Venture

    [Health] Procter & Gamble will invest $325 million in a 50-50 joint venture with Inverness Medical Innovations to develop and market products that will … Read the whole story

  • Hitwise: iTunes Visits Soared 413% On Christmas Day

    [Retail] Despite a nudge from Microsoft's new Zune, the iPod remained the must-have gift, with visits to iTunes up 413% on Christmas Day over … Read the whole story

  • 10 Ways Marketing Will Be Transformed in 2007

    Senior leaders of the ANA forecast 10 fundamental changes affecting how marketing programs are planned, created and executed in 2007. First on the list: … Read the whole story

  • Jelly Belly $10K Giveaway Seeks New Bean Flavor

    [Food] In the latest consumer-generated marketing ploy, Jelly Belly is trolling for new jelly bean flavors by offering $10,000 in a national promotion that … Read the whole story

  • 'Real People' Rate Marketers On Customer Service

    [Research] The year-end results are in on a nationwide online consumer survey rating marketers based on how good they are at customer service. Read the whole story