[Technology] Microsoft is putting an estimated $500 million into the launch marketing for the Vista operating system. But the real end game is to … Read the whole story

[Financial Services] Nationwide Financial Services unleashed another round of pre-game publicity yesterday with the official unveiling of its controversial Super Bowl advertisement starring aspiring … Read the whole story

[Packaged Goods] When it comes to this year's Oscar telecast, Procter & Gamble has two words: no deal. However, its Olay Regenerist brand is … Read the whole story

[Food] A regional chip maker is hoping to engage consumers in a word-of-mouth campaign to double its national market penetration. On Thursday, 133,000 people … Read the whole story

[Collectibles] A freshly minted series of coins featuring the American presidents is the first new limited edition to be marketed by the Franklin Mint … Read the whole story